The majority of coaches decide upon their niche based on a need they spot in a group of people, whether that is a group they know intimately or one observed from a distance. Being lazy in our market research leads us to make assumptions about people, and ultimately violates the first rule of coaching – to respect another person’s model of the world.

One of the most common examples of this is assuming that a smoker wants to stop smoking. Many coaches have set up in business to ‘cure’ the smoker without recognising that the individual does not want to stop smoking, they are perfectly happy as they are. It can be easy to assume that with all the negative press associated with smoking, that every smoker is motivated to stop and willing to paying for help. This kind of assumption is the pill of death to any coaching business.

The classic mistake that most Coaches make when starting out in business is assuming that they know and understand their market. No matter how well you think you know your market, without thorough research you’re heading for disaster. Thorough research is the underpinning foundational block, without which your businesses growth and success is limited.

Here are 5 reasons why researching your market will help you succeed:

1. Stops you wasting resources and speeds up your success You’ve probably heard us say it before: the average coach wastes £2-8k on ineffective marketing in their first year. If you don’t understand your market, you can’t know where your clients are hanging out or the best places to find them. You’re clients aren’t hiding from you. If you start speaking their language and solving a genuine pain that they are willing to pay to have fixed, clients will start coming to you. Advertising costs money and you don’t want to waste it placing ineffective ads in the places your clients don’t look.

2. It helps you prepare a successful marketing strategy If you don’t understand your market, you won’t be able to put together a clear marketing strategy. As you progress you’ll discover new things about your clients and want to incorporate them. When you are clear about your market you can create a website that speaks directly to them, rather than have to re-invent which costs you time and money.

3. When you understand your market you can tailor your message much more clearly As coaches we know the importance of speaking our clients language and using their words. With thorough research we can find out exactly what words they are using and incorporate them into our marketing brochures and conversation, increasing our conversion rate. Denise Molloy who attended Get More Clients Make More Money (GMCMMM) in March 2010 experiences this first hand. When she got really clear with her message and spoke to her client’s needs, she found people began asking to work with her, without any need for giving a convincing sales pitch.

4. Create Packages that meet our client’s needs If we go in blindly and assume what our clients need, there is a high probability that we’ll create packages that are not attractive to our clients. For example, one client who attended our GMCMMM event in March 2010, was marketing group-coaching sessions to her clients. After taking time to research she recognised that this was not an attractive offer for her clientele. Her clients operated in a cutthroat industry and revealing personal challenges and insecurities to a large group was more likely to damage their career than help it. It was counter productive. She had no hope of selling it. However, when she reduced the group size to just 3 people she had many takers for her services, proving just how important it is to understand your market.

5. Your Clients are not Searching for a Solution For many niches it is highly probable that your clients are not searching for a solution to their problem, but yet are motivated to solve it. They just don’t know that they can. This kind of information is absolutely invaluable, as it will help you develop a marketing strategy based on what currently gets their attention and so you can market alongside it. If no one is searching for your solution you need to be doubly clever with your marketing.

As many coaches are proving, getting clients is not hard and it’s not based on the state of the economy. It simply comes down to your marketing strategy.

Your first port of call before getting started is a detailed study of your market. Even if you’ve been going a long time researching your market is important. As the market is always evolving, you should look to conduct thorough research at least twice a year, if not more.

Using the internet, you can find out ample information about your chosen market. You don’t have to have a big list to survey or conduct market research standing on a street corner. You simply need to get savvy about using the world wide web and all the free resources available.

In the Marketing Master class ‘Using the Internet to Research Your Market’ Hannah McNamara, author of ‘Niche Marketing for Coaches’ shows you how to:

* Discover the challenges clients are talking about, the language they are using and tailor your message accordingly
* Understand your clients unique needs and create packages they will buy into
* Ascertain how motivated the client is to create change and how much they are willing to pay to solve the issue
* Discover what your potential clients are searching for online and create a targeted marketing campaign

This class will show you how to conduct surveys, focus groups and create ‘fly catcher’ pages that will show you exactly, how to test your results and what to do with them.

If you’re serious about your business then this the perfect resource. It will teach you everything you need to learn the skills to research your target market and prepare you for building your marketing message and packages.

By Naomi Johnson

In 2008 after a catalogue of mistakes I had to walk away from my coaching business having invested three hard years of blood, sweat and tears. It was a devastating blow that took me a full 18 months to recover from. In fact I am still paying off the debt that I accumulated during this time, an amount more than I had ever earned in a year.

At breaking point I was subletting my bedroom, sleeping on the sofa and eating baked beans for every meal, opening the can with a knife because I couldn’t afford a new tin opener. My creditors were phoning 7 times a day. I had no peace and I was beside myself.

I am a sensible person and very capable of running a business. In the first 9 months of starting I had 10 individual clients, two corporate coaching gigs and an exclusive contract with a recruitment company within my niche. So how did it all go so wrong?

If you’ll permit me I’d like to tell you. If sharing this with you saves others from the same fate it is worthwhile. Sometimes learning from those who have got it wrong is the most powerful. Today I’ve taken all of these lessons on board and radically changed my results.

Being young, free and single I took every advantage that life afforded me to give this new career my very best shot. I was smart, intelligent and perfectly capable of making this business work. I started out well. In my first 9 months I had 10 individual clients, two corporate gigs and an exclusive deal with a recruitment company associated with my niche. So how did it go so wrong? Here are 18 valuable lessons I learned in my 3 years.

1. Lack of confidence in my Marketing Strategy
Getting started I was lucky enough to stumble upon a joint venture with an Anthony Robbins Ticket Seller. This was great resource bringing me hot and primed leads. After this I was on my own. Not clear on my niche I blew with the wind responding to things that looked and felt good at the time i.e. whatever I thought looked profitable. I didn’t have confidence that my marketing efforts would pay off, so I kept changing it hoping the next thing would magically work. I never gave the strategy a chance though, and each change brought more work and more self doubt.

Lesson: Choose a niche, seek professional advice, get accountability and follow the steps necessary for producing the result you have invested in.

2. Investing in ineffective Marketing Strategies
Without a clear marketing strategy it was hard to choose the right marketing avenues and right message. Responding to ‘good offers’ from cold callers or associations, I wasted a lot of money gambling money I didn€’t have on advertising thinking ‘this is going to work’. Each advert I would tailor to the reader, but my inconsistent approach lead to ineffective adverts that didn’t correspond with my website or overall message (if I had one at all). The gamble never paid off, my overheads were creeping up and my income was declining.

Lesson: Consider long and hard about advertising and make sure it fits with your business objectives. Never make snap decisions and be 100% focused on your niche at all times.

3. Believing I was a ‘poor start up’
When I began I had no financial resource what so ever so I believed I had no money to invest in hiring a specialist to help me with my marketing strategy. Strangely though whenever the need was great enough (usually heightened by a talented speaker on the stage) I could always find more money. I clocked up a lot of debt that proves that even though I said ‘I can’t afford it’ – I could! I look at the sum of money I’d invested by the end and think ‘If I knew I had this amount of financial resource available to me I could have made a lot of better decisions. Like invest in a mentoring programme!

Lesson: We often believe we can’t afford something but it is simply that we value something else greater. There is nothing greater than getting specialist tailored advise from a proven mentor in your field.

4. Lack of confidence in my Niche
Beginning out I was confident in my niche, only problem was that my niche couldn’t pay and were unlikely to choose coaching as an option. As I needed to seek alternative ways of engaging with them I began taking on clients based on whom I met and who would agree to pay me money. Frequently this would put me in a strained position, as I wasn’t the expert. Often it would take me all over the country increasing my costs and using up my time, time that could have been better spent elsewhere.

Lesson: Choose a profitable niche and create sensible boundaries around what you will and won’t do with regard to your finances, energy and lifestyle

5. Not paying close enough attention to the overheads
My overheads were continuing to increase; yet my income was not. Charging £100 an hour I thought I could easily recoup on my investments and profit. However I didn’t take the time to review the truth about my situation and project it into the future i.e. if I continue in this manner where will I be financially in 12 months time?

Lesson: Always project your income into the future and work out where you’ll be in 12 months time if you don’t improve your methods

6. Believing that tomorrow it would all work out
Even when I was looking at the overheads, not having boundaries and taking jobs where I could find them, lead to high overheads and poor returns. I kept on believing that ‘tomorrow it would pay off’, but the truth was that ‘tomorrow I would have to pay it off’. My success at attracting clients thus far gave me confidence that things would work out eventually, but the constant gamble created stress that lead to my inability to perform in a sensible manner, let alone authentically as a coach. I kept making short-term decisions to try and combat the financial problem, when the only thing that was ever going to work was a long-term solution.

Lesson: Work to ensure that you’re always in a steady position so you’re able to follow long-term business strategies not short term ones.

7. Expecting too much of my business in the early days
Quitting my job so I could focus 100% on this new career meant that I had to get my business paying immediately or I was building up debt. This approach was very much like planting a vegetable patch and expecting to eat from its harvest the very next day. Even worse, was expecting the vegetable patch to be able to feed me for a year, when it would have taken an entire field to do so. My business model was such that I would never be able to earn the money I was projecting.

Lesson: A new business is unlikely to be able to pay for your livelihood in its first few years and whatever profit it does make, you have to re-invest to grow and sustain the business. Get the right business model ASAP!

8. Not focusing on money making activities
We all got into coaching because we wanted to help people right? This is all very good but we’ve also all heard the saying ‘Apply your own oxygen mask first’. I spent a lot of time working on charity projects believing in ‘givers gain’. However this simply distracted me from my core business and my core need – to feed and house myself. Further to this, I was messing around on things within the business that I thought were important yet didn’t get any return on investment.

Lesson: Before moving on to bigger things you must first make sure the basics are taken care of. Ensure you focus on the high profit tasks and don’t waste time on tasks that don’t bring in the money.

9. Firing my Coach

When I got started I was smart enough to hire a Business Coach. Having the consistent ‘check in’ really did help. It focused me on my objective and my activities, but then I fired him. It was clear that I wanted to go down the path of self-indulgent self-doubt and he had no patience for it. I’d learned about NLP and I wanted him to use his NLP skills to magically transform me. We disagreed and that was the end of that. Instead of hiring a new business coach, I hired a personal coach and I decided to go it alone in business – I could work this out, there was plenty of free information around, plus I have a business degree – right? I was so wrong!

Lesson: Do not undervalue the benefit of having someone who keeps you in check and knows the path you are on. Others can often see what you can’t and as hard as it maybe, you have to stick with it if you want results. (See later point about Remaining Coachable).

10. Relying on Free Information
As you’ll know lots of marketing experts offer tip bits and advice. Problem was there are lots of ways of getting the same result, but mixing strategies doesn’t work. I became overwhelmed by all the advice, picking and choosing bits without realising the pre-requisite required for some strategies i.e. holding weekly free talks in Starbucks for my niche without a mailing list, packages or follow up system in place. Hours of stress and heartbreak for NO money! Plus, the free tips were never the full information making it impossible to do well.

Lesson: If you want to get real results, you have to invest in real knowledge. You can’t cut corners. Constant ideas and strategies simply create overwhelm. Find one mentor you respect and whose results you want to emulate and stick with them.

11. Remaining Coachable
Even on the occasions that I did engage with a coach, and I’ve had a few over the years, I left myself open for coaching outside of this arrangement. What this does is allow any Tom, Nick or Harry to provide you with advice based on the limited information that you have provided them. It also puts you in the position of continually questioning yourself and asking ‘what’s wrong with me/this?’

These days I don’t allow anyone to coach me outside of a defined relationship. This ensures that the strategy and solutions I’ve developed with my coach remain protected, acted up and able to produce the results and return on investment I signed up for. It also stops me doubting and changing my strategy before it’s had a chance to work.

Lesson: (see later points)

13. Classic Not-Working Networking
Boy did I have some great days out with my business friends attending seminars and ‘networking’. Yes I met a lot of people but how many of them were from my target audience? And how clear was my niche to allow me to ask the questions that were going to get me a result? I wasted a lot of time in the wrong place, talking about the wrong things to the wrong people. A clear niche would have dramatically increased my results. Firstly, I would have gone to events where the decisions makers for my niche were, not just an event for other networkers making the same mistake as me.

Lesson: Choose your activities carefully and make sure you focus on the return on investment at all times. You’re time costs.

14. NLP and Personal Development is NOT Business Development
You’ve probably come across the sales pitch from the stage ‘If you do this training you’ll radically transform your business and attract more clients? No, I’ll radically transform my client’s results, which if I haven’t got any clients, is not the same thing. While these courses are a valuable investment to make you a skilled practitioner, the truth is your client probably has no idea what NLP is so it is not going to be part of their buying decision.

Lesson: If you need coaching around an issue in your life, then go and get it. But don’t believe the hype that by doing this ‘change’ work you’ll instantly change your business results. You may do, your breakthrough could create a change in your approach, but don’t underestimate the value of hard core strategic ACTION!

15. Re-Evaluating my Goals
Attending these seminars had me continually re-evaluate my goals, which put me in a difficult position. Instead of just sticking with what I said I was going to do before, I was changing it too frequently and it left me feeling inadequate and that there was something ‘wrong’. Nowadays I find setting goals outside of once every 6 months immensely uncomfortable because generally they are in process, I am focused on action and achieving. This type of activity tends to have me re-setting goals and focusing on what is wrong. When I should be focused on what is right. To me this is grossly off track. It’s like looking at a tomato plant and analysing why it isn’t growing faster? or how can I make it grow better? or now telling it, you should now be an apple tree.

Lesson: Once you’re goals are set, focus 100% on achieving and don’t stop to question them. Engaging in this type of activity will have you stop your progress and start again, leading to poor or no results. Your only focus should be on ACTION.

16. Inviting Self Doubt
By attending the wrong seminars, not only was I exposing myself to amateur coaching with my ‘buddy’ I was also increasing my levels of self doubt by spending the seminar focused on what was wrong with me rather than what was right. This led to hours of self-doubting and started a spiralling pattern of destruction to my confidence. Further to that, with all the goals set I never came up with a strategic plan of how I was going to accomplish them. Thus the whole process was a complete waste of time.

Lesson: ACTION ACTION ACTION. Focusing on what is not working is not helpful. Simply getting on with it and focusing on what you’ve done well, will eradicate half the issues you think you need coaching about.

17. Establish a Brand of Self Doubt
If I thought I was networking at these seminars I can think again. With all the self-doubt and naval gazing I wasn’t doing a good job at presenting myself as a steady, reliable and inspiring coach to work with. This was very bad for my brand. Take a look at successful coaches and you don’t find them expressing self doubt to anyone but close friends behind closed doors – if at all.

If people are offering you advice it must be because you are inviting it by expressing self-doubt. If so, what is this doing for your brand? Will anyone be coached by or recommend someone who appears unsure in themselves?

Lesson: Be careful what you tell people, who you tell, how much you tell and ask yourself why you feel the need to tell.

18. Sharing my Goals Too Much
When I began my business I told everyone that I was quitting my job to become a life coach. This then made it hard to back track and get a job to support me. In truth, I could have got a job and kept my mouth shut about it, making it easy for pride and ego to not get in the way. Further, the time I spent telling people about my ideas and goals, and it was draining. This energy would have been better channelled into the ‘doing’ of my goal. When the energy was exhausted, the idea didn’t come into being and again was deadly to my brand.

Lesson: Keep your mouth shut!

If there is anything I truly want to pass on, it would be:

• Don’t underestimate the power of having a marketing mentor with experience of running a coaching business
• Choose a mentor you respect and whose results you want to emulate
• Invest your money in training that will transform your business and demand that you get a return on investment from it by focusing on creating strategic plans and following through with relentless ACTION

For me, Hannah’s, ‘Get More Clients Make More Money’ event, taking place in October 2010 in London and New York in January 2011, is the perfect antidote to all these mistakes as it not only teaches you about these things but equips you to create your success.

I really wish that I had invested with Hannah instead of just having her as my ‘coaching buddy’!

At the Get More Clients Make More Money event you will walk away with solid goals combined with a clear marketing strategy uniquely crafted for your niche and ready for implementation on Monday morning* 

If you’re in a position where youâ€^(TM)re not sure if your niche is the right one, if your marketing efforts will pay     off or you’re down to the last money then don’t waste any more time. This is JUST what you need. Compared     to all the other alternatives out there, the package Hannah is offering is underpriced.

For £649 you’ll receive:

• Full home study kit for Find Your Niche, Get More Clients plus the Bonuses (RRP £497)
• 90 days membership to Marketing Help For Coaches (RRP £150)
• Plus the live event! (RRP £697)

On this workshop, you will:

• Walk away with a clearly defined marketing strategy that you can start following straight away
• Receive guidance when developing your marketing strategy – From the minute you leave the workshop, you’ll be able to put into action what you’ve learned.
• Discover how to get people asking for your business card
• Learn the right things to say to get paid what you want
• Create a business model that has the potential to meet your income goals and exceed them
• Learn how to be a media go-to person
• Have opportunities to meet new friends
• Increase your lead generation 10-fold

Get More Clients Make More Money

Book now and receive ‘Find Your Niche, Get More Clients’  (retail price £497) as part of your package! Click Here to find out more.

“At last – a practical, solid and proven system for getting more clients – even when you’re in midst of budget-cuts and recession”

At this interactive 3 day workshop:

• We’ll teach you client attraction strategies that DO get results
• Help you define your niche and how to communicate it so you get paying clients effortlessly.  Establish a business model that will be financially rewarding
• Show you how to build an email marketing list (without an ebook or other freebies that you need to create yourself)

PLUS: We’ll make sure that by the time you leave the workshop you’ll have your very own marketing strategy unique to your business, which you can get started with right away!*

Dates:

London – Friday 22nd – 24th October

New York – Friday 21st -23rd January

Click Here For More Information

Packages are not just a great business idea, they are a business essential, here’s why. Packages:

1. Give Confidence
Charging by the hour can have a negative connotation. Some clients may feel suspicious that you’re going to drag out the process as long as possible to keep earning the money.

2. Make Coaching more tangible
Having a package contains ‘the process’ with a clear beginning and end. Your clients are looking for results and they are going to want to feel confident that they are getting them. Packages make the process feel a lot more tangible, as they can see exactly what they are going to get for their money and what is required of them in order to get the result they desire.

3. Help the decision maker
It is most likely that your client will involve other people in the decision. Saying ‘talking to this person will make me feel better’ isn’t going to go down well. Being able to show a package that has clear and defined stages will create more confidence. This is especially useful for companies where the HR department or CEO is involved in the decision.

4. Make you an expert in your field and give you credibility
Creating a package can make you an expert and give you the credibility that you need to bring in a string of clients. Why? Because a good package crafted around your niche will present you as an expert, who is professional and consistent in their approach to business. This creates client’s confidence in you and your specialism.

5. Show you have confidence
You’ll be surprised to learn that the more ‘zeros’ you put at the end of your price, the more people will respect your offering. It shows that you have confidence in yourself and what you offer. To justify the zeros you need to offer more than just one hour of your time, unless of course you have a pre-established reputation and people banging down your door already.

6. Guarantee better results for your clients
You’ve probably noticed by now that the clients you coach for free do not get the same results as those that pay you fees. When someone parts with a lot of money to create change in their life, they are making an investment for change. Change doesn’t happen in a one-hour session, so putting people into a high priced package confirms their commitment, giving you them a chance to produce you better results.

7. Create fantastic testimonials, success stories and word of mouth referrals
As I said, change doesn’t happen in one session. By committing into a package you’ll be working through the change process with your clients, not only suggesting that they will get the change but also that they will attribute their success to you, producing you better referrals, testimonials and success stories.

8. Clients WILL spend more money with you
The number of zero’s you can put at the end of your package depends highly on what you are offering. If you offer clients one session, they’ll take one session because they won’t know to ask for anything more. If you offer a Entry Package, Medium Level Package and a top VIP package at different price points they will end up spending more money with you, no matter which package they take.

9. Create more time in your life
It is true to say that it takes the same amount of energy and focus to attract a lot of low paying clients as it does to attract a lot of high paying clients. If it takes the same effort, why wouldn’t you aim straight for the top? Having fewer clients reduces the demand on your time, while increasing your lifestyle.

10. Reduce the marketing effort
It costs 7 times as much to earn a new client than it does to keep your existing ones. By making sure each client books in for a minimum number of sessions, you’ll be reducing the amount of money, time and resources you invest in marketing. In other words, saving you money!

11. Be more authentic with your clients
Selling by the hour requires you to continually be up selling to your client. At the end of each session you’ll ask ‘Would you like to book in for another session?’ If you are new to coaching this can be extremely daunting, as you’ll worry that if they say ‘no’, this is feedback on how well you just performed. You can avoid this and remain focused on your client’s results instead of your own if you sell the client into a package from the outset.

12. Keep the Client Committed to the Outcome
People are continually facing unexpected demands on their income. After all your marketing efforts it could take just one small thing, like the need for a new exhaust on the car, to stop your client paying for your services and getting the breakthrough that they are looking for. By removing the ‘pay as you go’ option you’ll be helping your client remain committed to their outcome. They won’t suddenly prioritise the Cable TV Subscription over your services because the decision to work with you has already been made. Leaving them to continually assess whether to work with you this month is a recipe for disaster. Your business cannot thrive in this environment. Further, how can you promote yourself to new clients if you haven’t achieved results with your previous ones?

(c) Naomi Johnson, 2010

Convinced? If you want to know exactly how to create packages that get people buying then I strongly suggest purchasing Hannah’s ‘How to Create Packages’ Master Class. In which she tells you exactly:

• What to put in your package

• Which services your clients will find most useful
• Why offering free introductory sessions could be killing your practice (and what to do about it) – with a few tweaks you could turn your business around
• Exactly how to go about deciding on what to put in your packages
• How to decide on what to charge for your packages – you’ll be surprised by what you’ll hear on this masterclass
• How to describe your packages so that they sell themselves – once you understand the secret to this, you’ll wonder why you ever did it any other way

The session is 1 hour and includes:

• Masterclass Workbook
• MP3 Recording of Masterclass
• Transcript of Masterclass

Was £50, now £30

Click Here to Purchase

Got thoughts on this article? Share them in the Members Forum

What people said about this Masterclass when it was broadcast live to Masters Club members:
"The resources, materials & masterclasses are worth their weight in gold, but the tele-call on Creating Packages has not only got me buzzing but I think will justify a year’s subscription in just that one hour."

?Nick McCloud – Business Mechanic, www.descartes.co.uk
Masters Club Member since July 2009

In this week’s Tip of the Week, Hannah McNamara discusses that if you’re not from a business background, you don’t know what you don’t know. It’s important to take time to work ON your business and not just in it. Sometimes we get caught up doing tasks that are not important and put emphasis on the wrong things. Getting solid business advice from someone with experience in your industry is imperative for your success.

Click here to register for the Coaching Bubble Call

Get More Clients, Make More Money Event - London – Dubai – New York Click Here for Full Information

What’s really going on in the coaching industry and what can you expect in 2010? Stop wondering and find out now how you can prepare yourself for upcoming industry changes.

Register for our free webinar: Has the Coaching Bubble Burst? The Truth About the Coaching Industry

Has the Coaching Bubble Burst? The Truth About the Coaching Industry
Tuesday 10th August 2010
5pm UK, 8pm Dubai, 12noon Eastern, 11am Central, 10am Mountain, 9am Pacific

Click Here to Register and Take Part in our Survey

Do you answer your phone when it the display says ‘Withheld Number’. Most of us don’t, but have you ever thought who might be calling? In this weeks Tip of the Week, Hannah explains how many company phones automatically with hold numbers and the caller could well be a potential client.

In this video, Hannah McNamara from Marketing Help For Coaches, discusses the importance setting goals in business. Coaches know all about goals and while they are busy setting them for themselves and recommending clients do the same, they often fail to set them in business. A great number of coaches feel resistance when doing so. Business goals are imperative for success just as in any other part of life, so its best to tackle this issue and overcome it ASAP.

MASTERS CLASS – Thursday 10th June 2010
In this session you’ll be shown how to put together a promotional plan, how to get it working for you and how it can save you days of work each month.

8pm GMT, 3pm Eastern
Details are emailed to Masters Club Members
For more information www.MarketingHelpForCoaches.com

Coaching Millions in London – Saturday 19th June 2010
with Hannah McNamara and Milana Leshinsky
www.CoachingMillionsinLondon.com

In this week’s Tip of The Week, Hannah discusses the importance of getting regular feedback and progress reports from your clients. Following them up and staying in touch helps you to see how they have succeeded since working with you and lets you know where else they may need support.

In this weeks Video tip Hannah McNamara discusses how to plan your marketing activities in advance to maximise your time and effort.

** Register for this Month’s **

MASTERS CLASS – Thursday 10th June 2010 8pm

Promotional Planning – How to Do It

In this 1 hour session,  you’ll be shown how to put together a promotional plan, how to get it working for you and how it can save you days of work each month.

You will need to be a member to attend. Click Here to Join the Masters Club

Blogging in business can be a time consuming activity and confusing if you don’t plan it correctly or make the most of your content.

In this weeks Tip of the Week, I share with you some tips on how to make your blog work for you.