Find Your Niche
In this video tip I talk about what a niche market is and how to find your niche. When you have a niche, your marketing becomes so much easier and you can create rapport with your target market.
About Hannah McNamara: Hannah McNamara runs a mentoring programme for coaches, consultants, speakers and authors called the Masters Club (see http://www.marketinghelpforcoaches.com). For more resources to help you build your client base check out the ‘Find Your Niche and Get More Clients‘ home study course and Hannah’s popular coaching book ‘Niche Marketing for Coaches‘. Hannah’s tips are useful for life coaches, business coaches, executive coaches, consultants, speakers and authors who want to get more clients.
Hi Hannah
I love this post. I discovered my niche after reading one of your newsletters earlier this year and that is what caused my coaching practice to really take off. I think many coaches start off feeling frightened to commit to a niche, because they think that it excludes potential clients. In fact, once you choose your niche audience, because your messages are so targeted towards them clients will actively seek you out rather than the other way around.
My niche is lawyers. I used to be a lawyer myself so now I coach lawyers to help them make more of their time and overcome stress. Seems so obvious now I’m doing it!
Thanks for this resource, it’s very helpful.
Catrin
Hi Catrin,
That’s great news and I’m so pleased for you that your practice has taken off. Thanks for sharing your experience here.
Hannah